Date: December 2023
Client: RDI
Role: Designer

A legacy seed treatment product needed to be combined into an umbrella designation that would encompass several different seed treatment products. A brand architecture needed to be determined to include an overarching product, called “Breach,” along with its family of products: Soybean Disease Protection, White Mold, Seed Treat, and any future products.

The client wanted to indicate that this is a pre-emergent product that allows better breakthrough and stronger root systems.